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I’ve been learning all about the history of slide film over the past week or two. There was a period where Fuji introduced and inexpensive replacement for Kodachrome film. The new product initiated a “race to the bottom” on film prices even though Kodak had what was still a superior product. This eventually led to the introduction of Ektachrome film, but disrupted Kodak production anyway. The new Fuji product was indeed cheaper, but as you can see from the photo, the two bottom rows have severely deteriorated over time. It’s a good reminder that focusing on product price alone is neither a good business, nor a good purchasing method.
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#Kodachrome #Ektachrome #Fujichrome #SlideFilm #Deterioration #FamilyPhotos #RaceToTheBottom #CheapIsn’tBetter

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