I’ve been learn­ing all about the his­to­ry of slide film over the past week or two. There was a peri­od where Fuji intro­duced and inex­pen­sive replace­ment for Kodachrome film. The new prod­uct ini­ti­at­ed a “race to the bot­tom” on film prices even though Kodak had what was still a supe­ri­or prod­uct. This even­tu­al­ly led to the intro­duc­tion of Ektachrome film, but dis­rupt­ed Kodak pro­duc­tion any­way. The new Fuji prod­uct was indeed cheap­er, but as you can see from the pho­to, the two bot­tom rows have severe­ly dete­ri­o­rat­ed over time. It’s a good reminder that focus­ing on prod­uct price alone is nei­ther a good busi­ness, nor a good pur­chas­ing method.
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#Kodachrome #Ektachrome #Fujichrome #Slide­Film #Dete­ri­o­ra­tion #Fam­i­lyPho­tos #Race­ToThe­Bot­tom #CheapIsn’tBetter

See the orig­i­nal post here.

 

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